On Sunday 31 August, 250,000 plastic ducks will be released onto the River Thames and allowed to swim 1km up the river. While this is a great attempt at breaking a world record, it's also a fantastic way of doing some good, as you can adopt a duck and help raise money for many UK charities. There is also a chance of winning a £10,000 prize.
It costs just £2 to adopt a duck - this includes a donation to the 3 lead charities, which are Water Aid, The Down's Syndrome Association and the NSPCC. You can make additional donations to any of over 100 charities. My former employers, Sense International, who work for and on behalf of deafblind people in the developing world, are part of the list.
There are 30 top prizes, and first prize is a whopping £10,000. So go on: adopt a duck today by clicking here!